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Why Freya + Bailey ?

Hello beautiful

We make gorgeous, effective skincare to help manage the damaging impact of stress, air pollution, and other modern-day realities on your skin radiance and vitality.

We believe these factors are the key to so many of our skincare issues. Whatever your age or skin type, they’re the daily constants that damage our skin’s precious barrier and prevents skin (and mind) from functioning at their best.

Freya + Bailey helps you build stronger, more resilient, more beautiful skin - and enjoy the journey! Super-natural ingredients that work with your skin’s own chemistry. Therapeutic aromas that bring daily calm. Honest prices. Mindful packaging. 

We also strive to be part of something bigger. We’re really proud of our eco-values and carbon offset programme (did you know we plant 15 trees for every employee?). Plus, a portion of all our profits goes to fund causes that reduce stress in our communities.


Abbie’s story

“I had a fantastic but full-on job that involved a lot of pressure and a lot of travel. I was busy ticking those life boxes – career, house, family – but the stress was immense. On paper, I was living the dream, but all of a sudden, I developed stress-related acne. I was mortified.

Having problem skin forced me to re-evaluate my life. I educated myself on how stress affects our bodies. I opted into a clean, plant-based beauty regime and made better lifestyle choices. I discovered ingredients and rituals that not only cleared up my acne but made my skin healthier, smoother and better than ever before.

I launched Freya + Bailey because I’m passionate about sharing what I’ve learned. I had considerable expertise in Skincare via my leadership role in the industry, working for a multinational, but this time it was personal. Skincare isn’t about vanity, it’s about identity and self-esteem. I know what really works and I don’t want any compromises, to the planet or my principles – neither should you! Get ready to fall back in love with your skin.”

Abbie Oguntade, Founder & CEO

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