'Sorry, this has been discontinued.' The dreaded words when you go to get your favourite lipstick or foundation," You don't have to be a beauty fanatic to relate. Having the goop of your dreams snatched away from you is the bane of any person who regularly uses skincare, makeup, or hair products. But why this happens is still a mystery that many would love to solve. Check out the link below for the full interview with skincare insiders including our own skincare crusader Abbie who states:
"In order to afford production of new ranges, they will have to discontinue old formulas and colours," notes Connor. This "making room" notion is backed up by Abbie Oguntade, founder of anti-pollution skincare brand Freya + Bailey. Ideally, when brands do this, "they're also considering worthy replacements to alleviate consumer pain," she says. "Consumers should remain open to trial, but also [be] vocal in their feedback," .