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HYALURONIC ACID- Because sometimes a moisturiser just isn't enough

Hyaluronic Acid. Sounds scary but it secretly holds the key to smooth, flawless and hydrated skin. Sold? Well here's everything you need to know about the hero skincare ingredient and exactly why you should be slotting it into your regular beautifying routine.

Skincare ingredient trends come and go, with many often proven to be unworthy of the hype. However, when it comes to hyaluronic acid (HA), this is refreshingly not the case. Although somewhat difficult to say (and even harder to spell), this naturally-occurring skincare ingredient is the stuff you should thank for hydrated, glowing skin.

WHAT IS HYALURONIC ACID?

Don't be put off by the word 'acid'. Our own skin cells actually produce Hyaluronic Acid naturally in a bid to maintain moisture levels. It’s found in your skin, connective tissues and even your eyes – and essentially acts as a lubricant to keep everything from drying out. Think of it as the CEO of the skin’s youth-supporting corporation, as it retains water molecules deep within cells, with a single molecule holding an incredible 1,000 times its weight in water.

 This is the key to unlock ultimate skin moisture retention as it works to keep every aspect of skin stable, safeguarded and constantly renewed. For this reason, HA is considered a gold standard ingredient for hydration. It's therefore a no-brainer wonder ingredient for moisturisers, serums, masks and all kinds of skincare in order to top up what Mother Nature already gave us.     

Unfortunately, natural supplies in the body dwindle over time thanks to ageing and   environmental aggressors, to name just a few things flung at our faces on a daily basis, leaving skin drier and therefore more susceptible to showing the signs of wear and tear. As chronic dehydration is one of the factors that can cause premature ageing, HA is a very important ingredient in terms of anti-aging. While it's ideal for dry, sensitive skins, with hyaluronic acid levels falling for all of us as we age, most skin types would benefit from topping up our supplies.

While available in supplement form, topical application of HA shows immediate hydrating effects. We use it across our range including in our DOYENNE! Miracle Face Serum to lock water into the skin and in our NOCTURNAL! Night Cream combined with niacinamide to repair the skin’s barrier.  We can’t get enough of its incredible moisture retaining properties to hydrate, firm and depuff skin, while softening fine  lines

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